10. News Corp — $6.86 billion in media revenue
News Corp, in its current form, came about after the former News Corporation split its information and publishing business and its broadcasting and film business (21st Century Fox) into two in 2013.
News Corp owns The Wall Street Journal and The New York Post in the US and The Times and the Sun in the UK.
It also owns the promotions company News America Marketing, Barron’s magazine, and book publisher HarperCollins.
9. Baidu — $7.895 billion in media revenue
Baidu is the Chinese language search giant, which also offers maps, social networking, security, entertainment, ecommerce, and mobile services.
It generates 96% of its revenue from advertising.
Baidu rose from 14th to 9th place in this year’s ranking.
8. CBS Corporation — $9.57 billion in media revenue
CBS derives most of its revenue from its TV channels and radio stations.
The CBS Television Network broadcasts to more than 200 affiliated stations, which are home to hits like “NCIS” and “Big Bang Theory.”
CBS also has a 50% stake in The CW Network and it has a joint venture with AMC Networks to run international channels like Horror Channel and CBS Drama in the UK, Ireland, the Middle East, and Africa.
CBS also owns 117 US radio stations.
7. Viacom — $9.61 billion in media revenue
Kevin Winter/Getty Images
Viacom runs more than 250 TV channels worldwide, including MTV, Nickelodeon, Comedy Central, and Channel 5 in the UK.
As Reuters noted, Viacom shares have fallen by more than 50% in the past two years as its cable networks suffered continued ratings declines. Viacom’s US ad revenue has declined in the last seven straight quarters.
93-year-old media mogul Sumner Redstone’s trust owns 80% of movie theater company National Amusements, which owns 80% of the voting rights in both Viacom and CBS.Redstone recently removed Viacom CEO Philippe Dauman and Viacom board member George Abrams from the seven-person trust that will determine the fate of the company in the event of his incapacitation or death, Reuters reported.
6. Bertelsmann — $10.04 billion in media revenue
Andreas Rentz/Getty Images
Bertelsmann owns TV and radio group RTL (a 75.1% stake), book publishing companies Random House and Penguin, magazine publishing company Gruner + Jahr, music company BMG, marketing company Arvato, The Bertelsmann Education Group, and Bertelsmann Investments.
ZenithOptimedia notes that the company’s revenues grew 2.8% in the year to December, driven partly by good performances at its German TV business and solid digital growth.
5. Facebook — $11.49 billion
David Ramos/Getty Images
ZenithOptimedia names Facebook as “the main beneficiary” of the transition to mobile.
Its total media revenue grew 63% over the pat year, thanks to the company embracing mobile technology, encouraging users to visit the site/app multiple times each day.
The fourth quarter of 2013 was the first in which Facebook’s mobile revenue exceeded desktop and, by the end of 2015, mobile ad revenue accounted for 73% of the total.
4. 21st Century Fox — $18.67 billion in media revenue
21st Century Fox
21st Century Fox owns the huge Fox Broadcasting and Fox Sports television companies, plus STAR India, and it has a 39% stake in British broadcasting company Sky.
The company’s canble network programming division increased revenues by 12.2% in 2015 to a record $13.8 billion.
ZenithOptimedia does not include revenues from Fox’s filmed entertainment or direct broadcast statellite television segments in its estimate.
3. Comcast — $19.72 billion in media revenue
Raymond Liu/Syfy/”Sharknado 3″
The majority (88%) of Comcast’s media revenue came from its NBCUniversal cable networks and broadcast TV divisions.
The cable division comprises 15 national cable networks in the US — USA Network, Syfy, CNBC, and more — and nine international TV channels.
On the broadcast side, the company operates NBC and Spanish-language network Telemundo.
The rest of Comcast’s media revenue comes from its cable business, which gets an allocation of ad slots within the cable networks it transmits to customers.
Comcast also owns video streaming service Hulu.
2. The Walt Disney Company — $22.45 billion in media revenue
ZenithOptimedia includes only Disney’s media networks and interactive divisions for the purposes of its report.
Media networks covers ad revenue associated by its TV shows and the affiliate fees it receives for them, while interactive looks at online properties such as its Club Penguin game and the Disney Infinity series.
The Disney Channel is perhaps the best-known of Disney’s TV properties, but it also owns US national TV network ABC, which broadcasts shows suchu as “Modern Family” and “Grey’s Anatomy.”
Disney also owns a 50% stake in digital media company Fusion and it has a 33% stake in video streaming platform Hulu.
1. Alphabet — $59.62 billion in media revenue
Alphabet is the new holding company that owns Google — and it dominates this ranking by a considerable distance.
Eric Schmidt, Alphabet’s executive chairman, recently said that advertising will always be Google’s dominant business.
Google makes most of its money through search advertising, but it is also a huge player in display advertising through its DoubleClick ad tech platform, and video advertising, through YouTube.
Google increased its operating profit by 17.4% to $19.4 billion in 2015.