Interbrand unveiled its18th annual Best Global Brands report on Monday, and technology is dominating.
To little surprise, Apple, Google and Microsoft top the list as the three most valuable brands. These companies are also the three most valuable in the world in terms of market cap.
Also of note, Facebook was also able to break into the top ten for the first time ever at No. 8.
Some notable new entrants to the 2017 list include: Netflix at No. 78, salesforce at No. 84 and Ferrari NV at No. 88.
“We are living in one of the most exciting periods of change — societal, technological, industrial — that impacts every aspect of commerce and life,” said Jez Frampton, Global Chief Executive Officer of Interbrand. “In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth.”
The top 10 brands on the 2017 list are:
- Apple ($184B)
- Google ($142B)
- Microsoft ($80B)
- Coca-Cola ($70B)
- Amazon ($65B)
- Samsung ($56B)
- Toyota ($50B)
- Facebook ($48B)
- Mercedes-Benz ($48B)
- IBM ($47B)