Facebook on Monday said it will hire more than 1,000 people to thwart deceptive ads crafted to knock elections off course.
The announcement came as the leading social network turned over to Congress some 3,000 Russia-linked ads that appeared to use hot-button issues to turn people against one another ahead of last year’s US election.
“Today we are delivering those ads to congressional investigators,” Facebook vice president of global policy Joel Kaplan said in an online post.
“Many appear to amplify racial and social divisions.”
The ads appeared to be linked to a Russian entity known as the Internet Research Agency and violated Facebook policies because they came from inauthentic accounts, according to Kaplan.
“Aggressive steps” by Facebook will include hiring more than 1,000 people to bolster its global ads review teams in the coming year, Kaplan said.
Facebook also planned to ramp up investment in machine learning to identify and take down ads violating the social network’s policies.
“Enforcement is never perfect, but we will get better at finding and removing improper ads,” Kaplan said.
Facebook will require those interested in running ads related to US elections to confirm businesses or organizations they represent.