Japan has been named the best nation in Asia and fifth best on the planet, as indicated by another positioning from worldwide research firm US News and World Report.
The home of sushi and samurai left all other Asian countries in the tidy with the nearest contender, Singapore, coming in sixteenth best on the planet.
The 2018 Best Countries report and rankings are based on how global perceptions define countries in terms of a number of qualitative characteristics, impressions that have the potential to drive trade, travel and investment and directly affect national economies. The report covers perceptions of 80 nations.
The study and model used to score and rank countries were developed by global strategic consultancy, Y&R’s BAV Group, and The Wharton School of the University of Pennsylvania. Both organisations worked with the American based researcher to develop the scoring system across nine key categories; adventure, citizenship, cultural influence, entrepreneurship, heritage, movers, open for business, power, and quality of life.
Europe and North America dominated the top 10 best countries in the world, with Switzerland coming in the top spot. But both Japan and Australia made it into the top 10, representing Asia-Pacific.
Japan scored particularly high in entrepreneurship, business, power and cultural influence. But dropped points on adventure.
Australia, ranked seventh in the world, won big on quality of life, beating out Switzerland, the Netherlands, and New Zealand.
Here’s the full list of Top 10 Best Countries in the World:
4. United Kingdom
8. United States