Kim Kardashian, Kris Jenner and MJ Go blonde for KKW Beauty Promo

Kim Kardashian enlisted help from her mother Kris Jenner and grandmother Mary Jo to promote her latest KKW Beauty line.

The entrepreneur announced that she will be launching her new concealer kits – which Kim says, “contains anti-aging properties” – on 23 March with a timeless photo of herself, Kris and MJ all with blonde hair on Instagram on Tuesday.

See the snap here:

KKW Beauty Concealer Kit @kimkardashian #kimkardashian

A post shared by Kim Kardashian Snapchats 🍑 (@kimksnapchats) on

Concealer Kits coming 03.23. #KKWBEAUTY #ConcealBakeBrighten

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