Samsung officially unveiled new flagship devices Galaxy S8 in New York on Wednesday along with all a new digital assistant named, ‘Bixby’.
The phones, which will go on sale on April 21, are slightly longer but comparable in width to their predecessors as Samsung has eliminated nearly all of the bezel borders around the face to maximize the screen surface area.
The home button have also be abandoned in favour of a virtual key on the screen and the fingers print scanner has been moved to the back of the device to accommodate for smaller bezels. Both S8 and S8 plus are with curved edges with the only difference being the screen size.
Samsung is also introducing a voice-powered digital assistant named “Bixby” its flagship Galaxy S8.
Bixby is entering a crowded field of digital assistants powered by artificial intelligence that includes Apple’s Siri, Google Assistant, Microsoft Cortana and Amazon’s Alexa.
Samsung said Bixby will focus on letting people control mobile apps with spoken directives.
Much is riding on the new flagship device for the South Korean manufacturer after it suffered a whopping $5 billion loss following its global recall of the Note 7 last year.
Samsung’s reputation took a hammering after it announced a recall of fire-prone Note 7s, only for reports to emerge that replacement devices also caught fire. Images of melted Samsung devices spread on social media and airlines banned travellers from carrying them on flights. Thehandset, Samsung’s answer to Apple Inc’s iPhones, was withdrawn from sale in October less than two months after its launch, in one of the biggest failures in tech history.