Taylor Swift’s reputation as a ticket-seller remains intact.
The 28-year-old Grammy-winner’s forthcoming tour has been massively successful, insiders told Billboard Tuesday, noting that it moved more than $180 million in sales in its first week.
The report came after a New York Post item posted Monday quoted a source as saying that the tour is ‘shaping up to be a disaster’ and ‘sales so far have been a mega disappointment’ due to ticket prices set substantially higher than her previous tours, with no shows having sold out yet.
Tickets for the 33-show tour, which begins May 8 in Glendale, Arizona and runs through October 6 in Arlington, Texas, initially hit the market December 13, with fans verified through a promotion getting the first crack at the tickets for four days, with sales opening up to everyone thereafter.
High-end ticket prices for the forthcoming tour range from around $1,500 per VIP ticket to $800 for the pit and $500 for a seat on the floor.
Insiders told Billboard Swift’s going with a different approach emphasizing higher prices over faster sales – following in the footsteps of artists such as The Rolling Stones and Jay-Z – while leaving available tickets for fans the night of the show.
The Look What You Made Me Do artist is slated to tack another eight shows onto the slate in cities already on the schedule, sources told Billboard.
The …Ready for It? artist could sell up to between $390 million and $510 million, which would rank in top all-time sales, according to the music publication.
Promoters for the Bad Blood singer decided to inflate the sale prices as a result of scalpers and bots procuring a significant number of seats for her 2015 tour in support of her 1989 album and reselling them for huge profits.
Under the revised sales strategy, Swift and her team will get more of the money spent on the show, with fans not having to buy them through scalpers.
‘We’re trying to figure out how to sell tickets in a more modern way,’ Ticketmaster exec David Marcus told the music outlet last month. ‘We’d like to sell the last ticket to her concert when she takes the stage each night.
‘We’re not trying to sell all of her tickets in one minute.