What Every Entrepreneur Should Study First

1. Entrepreneurship 101: Who Is Your Customer?

The Institute unveiled a new massive open online course on the MITx platform, called “Entrepreneurship 101: Who is Your Customer?
In this course, you will explore case studies of real MIT entrepreneurs, as well as perform various exercises that will help you know and select the right customers for your business.

2. Essentials of Entrepreneurship: Thinking and Action
Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity.  The goal is for people with little to no knowledge of entrepreneurship to emerge with tools they can use to assess their readiness to start their own business.

3. Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
This course assists aspiring entrepreneurs in developing great ideas into great companies.. As the first course in Coursera’s “Entrepreneurship: Launching an Innovative Business” specialization, and as a general introduction to entrepreneurship, industry, and markets, it is well worth a few hours of your time.

4. How to Build a Startup
Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business. In this course, you will learn about the Customer Development Process, which teaches entrepreneurs how to develop and test their ideas using data from real customers.

5. Degreed’s Entrepreneurship Learning Pathway
This is not a course per se, but rather a curated collection of articles and videos from resources around the web. It is organized into 12 self-paced lessons, starting with an overview of entrepreneurship and the entrepreneurship process, and progressing through various foundational topics and practical applications.  Practical know-how about entrepreneurship and path ways into new learning agent roles, this access will accelerate the diffusion of your career

6. Thinking Outside the Box: Creative Entrepreneurship
Creativity and its partner-in-crime, innovation, are two of the hottest in-demand skills today, especially for entrepreneurs. As the business landscape changes and new ideas and technologies disrupt the status quo, creative thinking is what distinguishes the winners from the less successful. This six-week course will lead you on a journey from developing creative habits to applying those habits to an entrepreneurial project.

7. DQ101: Introduction to Decision Quality
The ability to make good decisions is one of the hallmarks of a successful businessperson, and a successful leader. Decision Quality (DQ) is a practical tool that entrepreneurs can apply to help them make better decisions in all aspects of their business, and their lives. Whether you are just starting out or are a seasoned veteran of running a business, this course can help you learn how to improve your decision-making process.

8. Design Thinking for Innovative Problem Solving: A Step by Step Project Course
Design thinking is another idea that has taken the business world by storm. This powerful approach to problem-solving can help you better connect with your customers and drive meaningful innovation in your company. During this eight-week course, you will apply the entire design thinking process—from brainstorming to prototyping, to testing your prototype—to solve a real problem facing your business. 

9. New Venture Finance: Startup Funding for Entrepreneurs
Many would-be entrepreneurs have great ideas, but don’t have any clue how to get those ideas funded. This short (four-week) course will introduce you to the vocabulary of investment and teach you how “speak the language of raising start-up capital.” You will also learn how to create an investor pitch that will put you on a good track toward raising the funding your business needs.

10. How to Develop Breakthrough Products and Services
Finally, this graduate-level course is for the more advanced entrepreneur who is seeking the skills to develop “major innovations.” It teaches the user innovation paradigm, which is an innovation process that focuses on the needs of the end user. The courseware lets you work through the materials at your own pace, with readings, video lectures, and assignments from the actual course, which was taught at MIT in 2012. To prosper, firms must develop major product and service innovations, the innovation process has made it possible to develop “breakthroughs” systematically.

Do you have any ideal about these courses? Which did you find most helpful?

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