It’s super expensive electric smart-bikes were often damaged during transport as they arrived at their customers. VanMoo, the ‘Tesla’ of bicycles has solved a rather damaging problem. So the company decided to print a graphic of a flatscreen TV on the box’s side! VanMoof’s bikes come for around $3,000 USD & offer a ton of features that ‘dumb’bikes simply can’t compare.
Making shippers think that they’re delivering something delicate like a TV will definitely keep them on their toes with the ‘fragile’ boxes. Bex Rad, VanMoof’s creative director said, “shipping damage to our bikes dropped by 70-80%.”