Celebrated footballer Cristiano Ronaldo has been named the global brand ambassador of American Tourister, a luggage brand owned by Samsonite.
The Real Madrid star, nicknamed “CR7”, was selected for his lifestyle, which is in line with the brand.
“Ronaldo is a great achiever, he has won the Ballon d’Or five times, he’s energetic and not easily satisfied,” said Samsonite Indonesia director Ratih Darmawan Gianda on Monday during a press conference in Jakarta. “He also likes to travel, whether to a match or for personal [travel],” she added.
Ronaldo has already appeared in a television campaign in which he features alongside the Curio, the luggage line that is said to be his favorite. Created by award-winning commercial director Augusto de Fraga, the campaign shows how CR7 cannot be separated from his yellow luggage.