From all the marketing options businesses have, influencer marketing is emerging as an extremely viable one. At its core, influencer marketing means collaborating with popular internet personalities to drive traffic and sell more products.
Thanks to platforms such as YouTube, Instagram, and newly emerging platforms such as TikTok, businesses can hire influencers to promote their products.
These platforms drive lots of traffic and some influencers have amassed millions of followers. At its core, influencer marketing is all about reaching out to popular internet personalities and getting together to collaborate.
As to how exactly it helps your business sell more, we’ll get to that in this article. So with all that said, let’s start.
More Leads and Conversions
We can easily explain influencer marketing with the following. Popular internet personalities and industry experts with hundreds of thousands of followers are trustworthy. The people that follow them are generally open to what they have to say.
Whenever an influencer talks about your product or service, many see it as a form of endorsement. Whenever one of these internet personalities mentions your business, it tells their followers that your products are worth buying.
This encourages followers to check out what you have to offer. Even if they don’t particularly like your products or services, they still see your business as quality. Considering that many influencers are paid based on successful conversions, they will do a pretty good endorsement speech.
This strategy is viable as it encourages influencers to promote your business, and that is how you sell more products.
Increased Brand Recognition
Here is another great reason why influencer marketing is huge. The more these people talk about your business and products, the more brand recognition you get. People are becoming more aware the more their favorite YouTubers or Instagram influencers talk about your wonderful products. By putting your products and services at the center stage of their videos, you get more traffic going to your website.
If you hire multiple influencers to talk about your business, you are going an impressive job in growing brand recognition.
It Makes You More Credible
At the end of the day, influencers will be putting their reputation on the line by promoting your products. Their followers are well aware that sponsorships are hard to come by these days. And many are also aware that not everyone accepts every sponsorship offer.
Nowadays, internet personalities make sure not to promote the wrong company. And by including your business in their videos, they vouch for you. This makes your business more credible and trustworthy.
How To Hire the Right Influencer For Your Business
Simply going to any random popular Instagram personality with a sponsorship offer isn’t enough. You will need to find the right influencer for your business. Here is how to do that.
Find An Influencer Within Your Industry
Let’s be real about it. Not every business can utilize influencer marketing. There are only so many industries that can utilize this form of marketing. If your business sells gym equipment, then that gives you more options than if your business was a roofing company.
To perfectly utilize influencer marketing, you will need to go to the right people. Considering that plenty of internet personalities go to the gym, it makes it much easier to find a YouTuber or Instagram model that will promote your products.
Even if you find the perfect internet personality to promote your gym equipment, that doesn’t mean you will hire them. Before you even make them an offer, you will need to test the water.
Start by writing them an email stating that you’re interested in working together. Once they write back, you can open negotiations. This is where you’ll decide on how much money they’ll want and in what form. They might want to be paid ahead, or they might be willing to earn a percentage from each referral. Regardless, never accept the first offer and instead look to negotiate the deal.
Make Sure They’re Legit
It’s not uncommon for Instagram personalities to fake their follower count. When we look at the followers of these people, we can separate them into four types.
Mega influencers are the first and biggest. These are influencers with at least a million followers. The people with the most followers only collaborate with big industry names such as clothing brands.
Macro influencers are easier to acquire as they have a follower count from 40,000 to 1 million. Micro influencers are one tier below and these have a follower count from 1,000 to 40,000. And the last tier are Nano influencers. Their follower count is usually below 1,000.
Regardless of how much money you have to spend and what type you decide to go with, make sure they’re legit. It’s quite common for influencers below 20,000 followers to pay for followers. When that happens, you might as well throw your money in the water.
Influencer marketing is a highly attractive proposition for businesses. But it’s easier said than done. The more social platforms such as YouTube and Instagram grow popular, the more people will want to become internet personalities. The market is highly competitive and you will have to do your research and find the best one to hire to sell your products.