London Prices Taken To A New Level By Pint Of Ale Costing £13.40

The average UK house price outside the capital? £223,000. The average London home? £482,000.

The price of a particular pint in this London pub? £13.40.

And no, you’ve not read that wrong. Thirteen pounds and forty pence.

The Rake bar, in Borough Market, came under the wrath of social media after a pint of Cloudwater ale went on sale.

A tweet, from user Kat Sewell, showed that a pint of Cloudwater North West Double IPA costs the absurd amount – with half a pint costing £6.70 (so not let off there either).

Understandably, many weren’t happy with what they saw.

The company that runs the pub, Utobeer, issued a statement on Thursday saying that it was not to blame for the high price.

It read: “We are not making ‘vast profits’ we work to a margin like all businesses and if we stopped we’d start losing money and eventually go out of business.

“Cloudwater will not deliver directly to us unless we order a pallet from them and if you know the Rake you’ll also know we do not have the space to store a pallet; so this being the case we have to order through a distributor who will obviously put their margin on it.”

Credit: Cloudwater Brew Co

The beer itself is 9 percent in strength, making it a strong IPA – which the pub is charged £130 for a 20-litre keg.

Distributor Euroboozer denied it was to blame though.

In their own statement, they said: “The difference in our price compared to Cloudwater’s list price is minimal. Our gross profit on this keg is £22.39.

“When the cost of good beers goes over a certain price, we adjust our margins… and then adjust our pricing accordingly. As a result we have taken a good 25-30 percent hit on our usual overall margin here.”

Last year, Business Insider stated that Herefordshire was the cheapest place in the UK to find a pint of beer, at £3.21 on average.

Yorkshire, Derbyshire, Cumbria and Worcestershire were the other counties to round out the top five to help you save your pennies.

Featured Image Credit: Google Maps

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