Samsung’s Market Share Suffered Its Biggest Ever Fall Following Note 7 Disaster

The September 2 recall and subsequent cancellation of the Note 7 saw Samsung’s Q3 market share fall year-on-year from 23.6% to 19.2% – the biggest drop in its history, said Gartner.

There had been speculation that Apple might pick up as many as 5-7M sales from Samsung, potentially meaning customers that were lost to Samsung forever as they switched platform, but it appears this wasn’t the case.

Samsung is working hard to retain loyalty in the brand, indicating recently that at least some Note 7 buyers will be able to buy a Note 8 for half-price

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